
 
Issue 26                                                                                   
May 18, 2004
 
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In 
this Issue:
 
Are 
You a Master of Success?
 
Last month I had the pleasure and 
privilege of meeting and listening to Dr. Ivan Misner, a world-renowned leader 
in the area of business referral marketing.  Dr. Misner was promoting his newly 
published book �Masters of Success� which I have found to be very 
enlightening.  This book is a 
collection of stories and articles by and about a number of other individuals 
who have been recognized as being highly successful, and is filled with 
insightful ideas about the nature of success, some of which I would like to 
share (with some of my own insights and comments).
 
Success come in Cans, 
failure comes in Cant�s.  I am sure we 
all know people who have succeeded at something with no more ammunition than the 
belief that they would succeed.  On 
the other hand we all probably know those who do not succeed because they 
believed that success is not within their grasp.  Abraham Lincoln lost seven legislative 
and congressional races before being elected president of the United 
States.  It is said that Thomas 
Edison tried 10,000 times to develop a usable electric light bulb before he 
finally succeeded.  Would we still 
be enslaved in darkness if these men had decided, �it can�t be done�? (Yes, the 
pun was intended).
 
The word Luck is not 
part of success.  It often 
appears that people who have succeeded at something just happened to catch a 
lucky break, or be in the right place at the right time.  Actually it is more likely that they did 
something to cause that �lucky� break or that they made plans that put them in 
the right place at the right time.  
More often than not, success is the result of hard work, persistence and 
the unwillingness to accept defeat.
 
Failure is only an 
event, it is not a person.  Consider 
Lincoln and Edison.  Although these 
men had many unsuccessful trials they did not consider themselves failures.  They did not give up.  After all, success and failure are 
really only results.  We strive for 
more of the result called success and less of the result called failure.  Fortunately, we put a heavier weighting 
on success, rather than failure.  
Consider the average golfer (hacker) when one good shot (forget the 99 
bad shots) of a round is encouragement to come back and try again. 
 
Success is 
personal.  Wealth, fame and power seem to be our 
standard measures for success.  But 
are these things truly the measures of success that we want?  Would you accept all the wealth, fame 
and power you could ask for, if it meant you would live a miserable life?  Before you accept and pursue someone 
else�s definition of success, be certain you understand what it means to 
you.  I was surprised to read of 
many wealthy, famous and influential people who felt that their real measure of 
success was somewhere else; family, friends, employees, society etc. And, that 
those standard measures were merely byproducts of a true 
success.
 
Success is the journey, 
not the destination.  When you 
achieve some level of success, what do you do?  Well, you might celebrate!  That would be nice, but then what?  Do you just sit on your pinnacle of 
success?  Pinnacles have a tendency 
to be rather tenuous and uncomfortable places to sit, and they tend to erode 
away with time.  Really successful 
people move on to the next pinnacle and then the next and so forth.  Success is a continuous process, the 
successive realization of your own worthwhile achievable 
goals.
 
Success Comes on the 
Backs of Others.  Does this 
mean that we should treat others as our lackeys or beasts of burden?  Of course not!  I should state this better as �Success 
comes as a gift on the backs of others�.  
Even the most acknowledged �Self Made� person will proclaim that they 
achieved success as the result of the contributions of many other people.  Developing, supporting and maintaining 
relationships are a cornerstone of developing a formula for 
success.
 
The Secret of 
Success.  I saved this for last because it is so 
profound, and people keep searching for it so I thought I would prolong the 
search a little longer.  OK here it 
is:  The Secret to Success is �There 
is no secret�.  That may be 
disappointing to some, but those who have followed the preceding parts of this 
article had probably figured it out already.  If you can get a highly successful 
person to tell you their �secret of success� it will probably be along the lines 
of �hard work, persistence, reliance on others, and an unwillingness to accept 
defeat�.  Well, we�ve heard this all 
before and it is very common knowledge, so where is the secret, if there is 
any?  The most well known secret of 
success is that it is the �Uncommon application of Common Knowledge�.  This is well known because almost 
everyone has access to common knowledge.  
It is only a secret if people cannot or will not apply it to their own 
personal idea for success.
 
Masters of Success, edited by Ivan Misner 
and Don Morgan, Entrepreneur Press, 2004
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John Yost
ProCompass Management 
Services
(831) 438-7833
john.yost@procompass-ms.com
http://procompass-ms.com